advertising Case Study
Rethinking An On-The-Go Snacking Brand's Advertising Effectiveness
An on-the-go snacking brand was seeing a decline in their product during the pandemic and needed to understand how to make changes to their marketing approach to improve their effectiveness.
The biggest challenge for the client was understanding which direction they should take their advertising to ensure more positive outcomes. Should they cut back on their advertising? What is the most effective advertising? What should they do with their ad campaigns?
Approach + Solution
In some cases, such as the example provided below, the brand must focus on maintaining top-of-mind awareness to help maintain future purchase intentions as much as possible that would have otherwise reduced significantly if advertising was not present.
What did advertising accomplish? How bad would it have been without advertising?
What was the longer-term result of maintaining marketing pressure during the downturn?