brand Case Study

Hotel Brand Optimizes Brand Equity

The Client's Situation

The Challenge

Approach + Solution

Phoenix MI developed a brand health model that was unique to the hospitality industry.

We conducted a daily online survey that is reviewed in a quarterly report. The survey tested brand awareness and usage. Each respondent was asked to choose attributes that are distributed across four main pillars;


Our client was able to see the “brand health” of each brand at the brand pillar and individual attribute level.

The brand equity study results empowered management to allocate resources to maximize the hotel guest experience.

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.