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Florian Thielecke

Client Service, Europe

Florian Thielecke has over 13 years of experience in marketing effectiveness and business. His strong client focus and understanding of the importance of smart and data-based stories allow him to provide clients with the tools they need to understand their marketing efforts within a highly complex media environment.

Florian recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. Before Phoenix, Florian lead the team at Nielsen that introduced Brand Effect to the German and European markets. He also lead the advertiser business for marketing research and efficiency services at Nielsen, where he built a strong network of advertising clients and joint industry committees.

Florian has a Master’s Degree in Business Administration with a focus in Marketing Statistics, as well as International Economics and Global Management.

Leadership team

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Tamil Selvan

Chief Technology Officer

Heather Still

Chief People and Culture Officer

John Schiela, MBA

EVP, Marketing Consulting

Neal Chambliss

EVP Research, Marketing Consulting

Anne-Marie Duffy

EVP, Communications & Brand Insights

Paul Kultgen

EVP, Brand Effect Marketing Performance

Andrew Grant

Head of Europe Operations

Brian Maraone, MBA


Mark Willard

Customer Experience

Steve Wakefield

Health / Advanced Analytics

Edye Twer


John Antonello

Travel & Leisure / CPG / Multicultural

Jim Berridge

Client Service

Florian Thielecke

Client Service, Europe

Michele Orlick

Networks & Media

Kevin Meixner


Katy Palmer, Ph.D.