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Segmentation

Hypotheses-driven, strategic targeting of segments to identify new opportunities, white space, trends, new brand positioning, product development, and long-range planning

  • Advanced segmentation techniques that combine your internal information with direct consumer responses
  • Segments that can combine needs-based, demand-based and attitudinal-based schematics into a cohesive model to manage loss risk and optimize growth
  • Actionable and scorable segmentation models that can be applied to your customer and prospect base for targeting
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