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Special Report: What Consumers Need to See, Hear, and Learn from Retail Brand Advertising – Second Edition

This report is the second edition of the COVID-19 Impact on U.S. Holiday Spending & Brand Consideration Special Report, which includes updated information and insights into the ever-changing consumer sentiments, expectations, and plans around holiday shopping amid the continuation of the COVID-19 pandemic.

COVID-19 has impacted what’s most important to consumers when considering brands and, in turn, has created a need for brands to re-align their communications and engagement experience with what is now valued. Phoenix provides this guidance to global clients supported by fresh insights on what consumers expect from retail brands, what consumers want to learn about brands they are considering for a product purchase, and how brands should effectively message these expectations.

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