Stop Tracking Your Brand and Start Growing It
Introducing Phoenix’s enhanced Brand Equity Platform, BrandPi®
Phoenix BrandPi (Brand Performance Indicator) provides a customizable and actionable assessment of your brand’s equity and is uniquely positioned to:
- Embrace the complexity for more accurate measurement and goal setting
- Capture category nuances to provide tactical insights into “why and why not”
- Connect to advertising and customer experience modules for a more holistic view
- Deliver on speed and depth to help manage and grow your brand
BrandPi Data
Source: PMI Sponsored Database, Gen Pop Sample, May 2019 (n~300 per brand)