Stop Tracking Your Brand and Start Growing It

Introducing Phoenix’s enhanced Brand Equity Platform, BrandPi®

Phoenix BrandPi (Brand Performance Indicator) provides a customizable and actionable assessment of your brand’s equity and is uniquely positioned to:

    • Embrace the complexity for more accurate measurement and goal setting
    • Capture category nuances to provide tactical insights into “why and why not”
    • Connect to advertising and customer experience modules for a more holistic view
    • Deliver on speed and depth to help manage and grow your brand

BrandPi Data

Source: PMI Sponsored Database, Gen Pop Sample, May 2019 (n~300 per brand)


To learn more about what’s behind the BrandPi score and how to leverage our platform to unlock your brand’s potential, Contact Us.